To make a pizza that keeps people talking, eating and ordering more,
you have to start fresh. At least that's the way we saw it in 1988 when
we created the very first location. Back then, Harry Ablak and his two
sons, Varol and Seckin, started a tradition of taste that would
eventually deliver Vocelli Pizza, into the national spotlight.
Recognized by the industry's top trade magazines as a leader in the
pizza segment, Pizza Today ranks Vocelli Pizza in the top 50 pizza
companies for growth in its national "Hot 100 Companies" annual
listing. Nation's Restaurant News and Restaurant Business joined in
also, highlighting our goals and aggressive marketing strategy.
Founded on a fresh recipe and an even fresher delivery idea, we earned
a distinct reputation for hearty authenticity and unconditional taste
focus for the serious pizza eater. Starting with our daily hand-tossed
dough, mixed with extra virgin olive oil, our pies are then topped with
our signature sauce, made from freshly-packed, vine-ripened tomatoes
and covered with 100% RealŪ mozzarella cheese. Each pie is then
finished with only market-fresh toppings - from snow white mushrooms
and crisp green peppers, to savory hand-pressed pepperoni and
farm-fresh sausage.
The name, "Vocelli" was developed to represent our high quality products including a wide variety of gourmet pizzas made to signature taste standards. Fresh, made-to-order strombolis, panini subs, insalatas and wings perfect the Vocelli menu.
Our current, aggressive growth strategy for Vocelli Pizza is modeled on our past success. Over the past five years, we have doubled our annual system-wide sales. We are actively seeking new franchise partners to develop new Vocelli Pizza stores, our projected growth rate is approximately 30% annually.
The Ablak family is still very active in the expansion of Vocelli Pizza stores. Harry serves as the Chairman of the Board, Varol as President and CEO, and Seckin is a franchisee in the Pittsburgh market. Today, the family business consists of over one hundred corporate and franchised stores, far exceeding the industry standard for growth. Armed with an innovative marketing plan that supports our position as one of America's fastest growing pizza franchises, we are poised for continued success. This marketing plan focuses on great taste, diversity of products and convenient delivery, defining us against all other pizza concepts. This appetizing message is communicated and reinforced through an extensive media campaign, including television, radio, print, as well as local store marketing.
It's no surprise that our overall goal is to create and execute the best pizza concept in the world. And with steady store openings, our fierce commitment to quality, and our strong franchise-focused support structure, we will continue to deliver great taste...
...and a whole lot more!