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| To
make a pizza that keeps people talking,
eating and ordering more, you have to start
fresh. At least that's the way we saw it
in 1988 when we created the very first location.
Back then, Harry Ablak and his two sons,
Varol and Seckin, started a tradition of
taste that would eventually deliver Vocelli
Pizza, into the national spotlight. Recognized
by the industry's top trade magazines as
a leader in the pizza segment, Pizza Today
ranks Vocelli Pizza in the top 50 pizza
companies for growth in its national "Hot
100 Companies" annual listing. Nation's
Restaurant News and Restaurant Business
joined in also, highlighting our goals and
aggressive marketing strategy. |
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Founded on a fresh recipe and an
even fresher delivery idea, we earned a distinct
reputation for hearty authenticity and unconditional
taste focus for the serious pizza eater. Starting
with our daily hand-tossed dough, mixed with extra
virgin olive oil, our pies are then topped with
our signature sauce, made from freshly-packed,
vine-ripened tomatoes and covered with 100% RealŪ
mozzarella cheese. Each pie is then finished with
only market-fresh toppings - from snow white mushrooms
and crisp green peppers, to savory hand-pressed
pepperoni and farm-fresh sausage. |
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The name "Vocelli" represents
our high quality products including a wide variety
of gourmet pizzas made to our signature taste
standards. Fresh, made-to-order strombolis, panini
subs, insalatas and wings perfect the Vocelli
menu. |
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Our current, aggressive growth strategy
for Vocelli Pizza is modeled on our past success.
Over the past five years, we have doubled our
annual system-wide sales. We are actively seeking
new franchise partners to develop new Vocelli
Pizza stores; our projected growth rate is approximately
30% annually. |
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The
Ablak family is still very active in the expansion
of Vocelli Pizza stores. Harry serves as the Chairman
of the Board, Varol as President and CEO, and
Seckin is a franchisee in the Pittsburgh market.
Today, the family business consists of over one
hundred corporate and franchised stores, far exceeding
the industry standard for growth. Armed with an
innovative marketing plan that supports our position
as one of America's fastest growing pizza franchises,
we are poised for continued success. This marketing
plan focuses on great taste, diversity of products
and convenient delivery, defining us against all
other pizza concepts. This appetizing message
is communicated and reinforced through an extensive
media campaign, including television, radio, print,
as well as local store marketing. |
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It's
no surprise that our overall goal is to create
and execute the best pizza concept in the world.
And with steady store openings, our fierce commitment
to quality, and our strong franchise-focused support
structure, we will continue to deliver great taste... |
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a whole lot more! |
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